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Home >> Book Details >> The End of Overeating: Controlling the Insatiable American Appetite
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The End of Overeating: Controlling the Insatiable American Appetite |
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Author :
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Kessler MD, David A. (Author), Hardman, Blair (Read By) |
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Format :
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Compact Disc |
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ISBN :
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9780743596794 |
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Abridged :
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No |
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Units :
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6 |
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Dr. David Kessler's groundbreaking book explains why we lost control - and how we can get it back. Most of us know what it feels like to fall under the spell of food - when one slice of pizza turns into half a pie, or a handful of chips leads to an empty bag. But it's harder to understand why we can't seem to stop eating - even when we know better. When we want so badly to say "no," why do we continue to reach for food? Determined both to understand the forces that prompt overeating and to help people who struggle with this problem, Dr. David Kessler, the dynamic former FDA commissioner, met with top scientists, physicians, psychologists, and food industry insiders.
In The End of Overeating, he uncovers the multi layered influences that have conditioned millions of people to overeat.For the first time, Dr. Kessler explains how combinations of fat, sugar, and salt; food cues; and the cultural norms we can't easily ignore have hijacked our brain circuitry, driving us to eat for reward rather than hunger - and shows us what we can do to regain control. For the millions of people who struggle with weight as well as for those of us who tend to overindulge in favorite foods, Dr. Kessler provides and understanding of the problem as well as tools to help us find a solution. The End of Overeating presents groundbreaking scientific research, along with what is sure to be a controversial view inside the industry that continues to feed a hungry nation - from popular brand manufacturers to advertisers, chain restaurants, and fast food franchises. There has never been a more thorough, compelling, or in-depth analysis of why we eat the way we do. The End of Overeating will profoundlychange he way we look at food.
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